The problem
Krosfit Shoes sells footwear in a market where price and shipping cost decide the sale. The store had to present two distinct audiences, men and women, each with their own lines and promotions, without shipping either audience into a generic shop.
What we built
A Shopify storefront built around the two collections the brand actually sells. Men's and women's lines each get their own browse path from the homepage, products carry regular and sale pricing, and a wishlist keeps casual browsers inside the store instead of opening a new tab to compare elsewhere.
Shipping is baked into the merchandising rather than discovered late: the storefront banner states the free-shipping offer up front, so the threshold itself becomes part of the pitch.
Outcome
The store is live and taking orders at krosfitshoes.com. The men's and women's collections are clearly separated, sale pricing is surfaced on the product grid, and the free-shipping offer is published exactly as the brand set it.